KHAKIS is a multi-brand fashion select shop that carries a wide range of men’s clothing, shoes, and accessories. The brand operates offline stores in Seongsu and Yeonhui-dong in Seoul. I personally find myself visiting the Yeonhui-dong location more often.
Compared to Seongsu, Yeonhui-dong feels quieter and more relaxed. The neighborhood is filled with small, thoughtfully curated boutiques. It has charming shops. To me, it has a vibe similar to Daikanyama in Tokyo — understated, refined, and effortlessly stylish. KHAKIS sits right at the entrance of this neighborhood, naturally blending into its calm, curated atmosphere.
KHAKIS defines itself as a brand that designs balance for everyday life. Its key strengths lie in understated silhouettes, restrained color palettes, and carefully selected materials that prioritize comfort. Rather than chasing trends, the brand focuses on timeless, well-constructed pieces that age naturally over time.
With solid fabrics, neutral tones, and clean styling, KHAKIS creates clothing that is simple but never dull. The emphasis is less on loud branding and more on the structure, drape, and overall presence of the garment itself. It’s a brand that values style over logos — and fit and form over flash.
Official Website
Brands (my favorites)
Arc’teryx
Birkenstock
Goldwin
Khakis
Montbell
New Balance
Paraboot
Patagonia
Rab
Salomon
Location (Khakis Yeonhui)
132-33 Yeonhui-dong Seodaemun-gu Seoul 
Editor’s Tip (Including both the bus ride and the short walk, the route takes approximately 12 minutes.)
Since it’s a bit far from the nearest subway station, taking a bus is the most convenient option.
From Hongdae Station (Hongik Univ. Station), take one of the green buses — 7739, 7734, or 7612. Get off after four stops, then walk approximately 240 meters to reach the store.
Business Hours
13:00 – 20:00
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